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San Diego Museum of Art celebrates Art Alive 2014

For the 33rd annual Art Alive, nearly 120 floral designers will transform famous works of art from The San Diego Museum of Art’s permanent collection into floral displays.

Art Alive 2014 includes three days of celebrations from April 11-13. The Art Alive 2014 event chairs are: Valerie Cooper, Sarah B. Marsh-Rebelo and Jacki Johnson-Widder.

Carlos Franco of Green Fresh Florals in San Diego has been selected as the Rotunda Designer and will transform the museum’s famed rotunda into a floral experience themed after the gardens of the Alhambra -- the Moorish palace in Granada, Spain. Also taking inspiration from Balboa Park’s Spanish Baroque architecture, Franco’s design will bring to life the sights, sounds, and scents of Spain, incorporating fountains, citrus, olive and palm trees, and cascading gardens of roses, jasmine and bougainvillea. Franco, who was trained in Paris and London, designed the rotunda in 2006 and 2009, led a floral workshop in 2013, and has created floral interpretations for Art Alive for the last 20 years.

The floral exhibition will be open from 9 a.m. to 5 p.m. on Friday, April 11, through Sunday, April 13. General admission is free for members, $20 for nonmembers, and free for children age 6 and under.

In addition to viewing the annual floral exhibition during museum hours, Art Alive 2014 offers three full days of events, activities, and celebrations.

The Bloom Bash is the opening celebration for Art Alive. It will run from 7 p.m. to midnight on Friday, April 11. It will feature culinary creations from San Diego’s top restaurants and chefs, live music, interactive entertainment, and one-of-a-kind floral interpretations of famous works of art. Enjoy an exclusive viewing of this year’s floral exhibition, and stay late to meet and mingle with fellow floral enthusiasts, Art Alive Premiere Patrons, Honorary and Steering Committee members, and participating floral designers. Tickets to the Bloom Bash are $200 for members and $250 for nonmembers.

Garden of Activities, which will run from noon to 4 p.m. on April 12 and April 13, will feature a museum-wide flower hunt, a children’s reading area complete with nature-inspired stories, and a variety of floral-inspired projects designed for children and families to enjoy together. Activities are free after Art Alive floral exhibition general admission.

A floral lecture on fleurs will be at 11 a.m. on April 12. Contemporary artist Jennifer Steinkamp will speak on her work and the theme of fleurs. Tickets to the floral lecture are $40 for The San Diego Museum of Art and MCASD members, $60 for nonmembers.

Floral Masterclass: Manicured European Garden will be at 10 a.m. on April 13. This workshop will be led by local floral designer Tam Ashworth of Isari Flower Studio & Event Design in Solana Beach. All levels of floral design experience are welcome. Tickets to the Floral Masterclass are $100 for members and $125 for nonmembers.

For more information or to make a donation in support of this San Diego tradition, call the Art Alive Hotline at 619-696-1999, or contact the Museum at artalive@sdmart.org. Tickets are also available online at TheSanDiegoMuseumofArt.org/ArtAlive2014.

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