Equating airline tickets to goal setting

After a seminar in Bonita Springs, Fla., I found myself waiting for my flight back to the West Coast. I was at the Ft. Myers Airport.

It dawned on me that an airplane ticket has a lot to do with goal setting.

If I were to walk up to the ticket counter at the airport, put down some money, and ask for a ticket, the agent would probably say, "Where to?"

If I were to say, "It doesn't matter. Just give me a ticket."

The agent would, once more, say, "Where to?"

I would not get a ticket because I didn't specify where I wanted to go. On the other hand, if I know exactly where I want to go, like that day in Ft. Myers, I get a ticket.

Life is the same way. If we don't identify specific goals, we're not going to get a ticket to go anywhere we like. We have to write down specific goals, exactly where we want to go, and then life will give us a ticket to the right destination.

If you don't have written goals for the next 12 months, then I suggest you write down some specific goals that you want to accomplish in the next year. If you don't believe the goals you've written down, then lower them a little bit.

What you see is what you'll get.

And then identify a specific reward as to what you're going to do for yourself once you accomplish certain goals. Then I suggest you get a picture of that reward, put it on a card about the size of a business card, laminate it and carry it with you everywhere you go.

My picture happens to be of an island off of Belize, in Central America, called Caye Chapel. I've been there. I was flown there by a Houston company to speak for all of their employees. It is just incredible.

Caye Chapel is about a 10-minute flight out of Belize City. It's a half-mile wide by one and a half miles in length. Only 40 guests at any one time. The food is exquisite. The snorkeling is amazing. The fishing is fun. And the atmosphere is so very peaceful.

So, I carry a picture of Caye Chapel with me because that's my next reward. I'm going back to Caye Chapel. On the other side of my card I've got very specific affirmations of things I want to accomplish in the next 12 months.

Can you see the value of doing this? I have a picture of my reward on one side of my card and specific written goals on the other side. Get one of these for yourself and watch what it will do for your future.

You'll be able to walk up to the counter of life and get a ticket to literally anywhere you want to go.

You are special. You are unique. You are destined for greatness. I see it in you. You are a Champion!

A ticket affirmation

I have specific written goals for the next 12 months and I have identified an exciting reward.

Rauchwerger is a speaker, trainer, author and high-performance coach to CEOs. If you have a question or want to supercharge your company, contact him at 619-723-3007 or e-mail Comments may be published as Letters to the Editor.

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