Everyone wants to feel important

A memory from many years ago came back the other day when I was in Washington, D.C., doing a series of seminars.

I went by the NBC Studios, WRC Television, on Nebraska Avenue, in the northern part of the District. I wanted to share with you what happened there in 1966, when I was 19 years old.

My family had immigrated from Israel in 1956. Ten years after that, when I had just graduated from high school, I was very patriotic. I wanted to come to Washington, see the nation's capitol, and meet the congressmen and senators from my state of Oklahoma.

I had worked in a small radio station outside of Tulsa during June and July in that summer of 1966 and that was the money I used to travel to Washington.

I wasn't old enough to rent a car, so I rented a moped to get around the capitol. Can you imagine riding around Washington in a moped? It was a lot of fun.

So, I rode my moped up to WRC Television, the NBC station in Washington. I wanted to meet a certain broadcaster that worked there. I parked my moped outside the door of the station and told the receptionist: "I've come all the way from Oklahoma to meet _______."

She obviously saw my mode of transportation and may have felt sorry for me. She said, "Wait just a moment." She walked down the hall, came back a couple of minutes later, and said: "Follow me."

So, I followed her and we went down the hall into a big studio. The gentleman I wanted to meet was just concluding his nationwide broadcast. As he finished, he came over to us and the receptionist spoke with him for a moment.

He then came over to me and said, "I understand you've come all the way from Oklahoma to meet me." I said, "Yes, I have and I am honored." He suggested we go down to his office.

As we walked that way, there was a glass partition. Right behind the glass there was a man sitting at a desk. He said, "That man will be famous one day." That man was Willard Scott.

We went down to the gentleman's office and I will never forget the fact that he spent 45 minutes talking with me and making me feel important. That gentleman was David Brinkley of the "Huntley-Brinkley Report," the NBC Nightly News program that was the top evening newscast in the nation in the '60s.

When David Brinkley passed away I was so sad because I will never forget how he was to me in 1966 in Washington, D.C. By the way, on his office door he had a sign that read: "The Brinkley-Huntley Report." I thought that was so funny.

The point here is: What can you and I do to make someone feel important? Everyone wants to feel important. David Brinkley made me feel important when I was 19 years old and I will never forget it.

We all have four initials on our forehead: MMFI. Those stand for Make Me Feel Important.

What kind of good feelings can we broadcast to make someone else feel important today?

A feel important affirmation

I make other people feel important.

Rauchwerger is a speaker, trainer, author and high-performance coach to CEOs. If you have a question or want to supercharge your company, contact him at 619-723-3007 or e-mail Comments may be published as Letters to the Editor.

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