Warren is president of TW2 Marketing, a San Diego-based marketing and public relations firm that assists professional service organizations of all sizes with their communications needs. TW2 is a CREW San Diego sponsor and handles the organization's public relations. Follow Teresa on Twitter at @teresawarren and @tw2marketing.

By definition, a strategy is the art of combining and employing the means to an end. Building a strategy can often be like putting together a 1,000-piece puzzle; there are many small pieces that must all fit together seamlessly for the bigger picture to make sense.

Unemployment at seven percent … the Dow Jones average above 16,000 … sound unrealistic?

Commercial real estate always has been an industry with proverbial hills and valleys. But the past several years, the hills have been higher, and the valleys have been lower than they have been in many decades. As we enter a new year, Commercial Real Estate Women members are reflecting on the past and predicting what the future may hold.