Alan Pentico

Pentico is executive director of the San Diego County Apartment Association.


Apartment industry representatives from across the country gather every year in Washington, D.C., to ensure that our voice is heard. Congress has thousands of issues to deal with daily, and that’s why it’s important for us to take the time to explain ours.

Continuing education is an important part of any successful career, whether it’s through on-the-job training, a company’s in-house programs or formal classes. This is true for property management professionals, too.

It’s a new year, which means it’s a good time to look ahead at the opportunities and challenges awaiting us in the San Diego region when it comes to housing, regulations, development and growth.

Recycling is such a part of everyday life that most of us don’t think twice about it anymore. Tossing our plastic bottles, glass jars and newspapers into a recycling bin is now a habit that takes little effort.

A bill on Gov. Jerry Brown’s desk is not only a bad idea for rental housing but, worse, it also effectively would repeal the success of consultation and negotiation that has marked nearly two decades of cooperation between private developers and local governments, which has resulted in the construction of thousands of affordable apartments.

It has been a busy legislative season in Sacramento. As we have all come to expect, many bills are being considered that would make doing business in California more challenging. The San Diego County Apartment Association (SDCAA) has its hands full working to defeat harmful measures directed at rental property owners and developers.


The apartment industry is a job generator and a major economic engine, according to a new report released earlier this month by the National Multi Housing Council (NMHC) and the National Apartment Association (NAA).

We are beginning what promises to be an outstanding year for our business in San Diego. To push our industry forward, the San Diego County Apartment Association (SDCAA) is pleased to begin 2013 by introducing its new board of directors.

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