The City Heights area of the City of San Diego is an ethnically diverse neighborhood located at the eastern end of Mission Valley. The area is currently undergoing a renaissance of a sort with new commercial and residential projects going up at a rapid pace. Once an example of urban decay and high crime, City Heights is now a model for public and private cooporation and is well on the way to once again being a strong part of the city.
The area has benefited from a grass roots movement that began over 10 years ago. Crime and the drug culture have been reduced significantly and the area no longer is losing population. Now it's problem is controlling growth. More than $550 million has been invested in the area in an effort to bring it back to life led by Sol Price, the co-founder with his son of the Price Club wholesale chain. Price Charities has donated more than $40 million to the neighborhood's revitalization projects. Price has come up with creative ways to stretch the schools to accommodate the growing population of students and with ways to add affordable housing to the area.