Vista is located seven miles inland and 45 miles north of San Diego's center on the H-78 corridor. For many years it was best known as an agricultural area famed for its flowers, nuts, citrus and avocado trees.  The town derives its name from the Spanish word for "view" perhaps referring to its site among the rolling coastal hills of North San Diego County.

Since its incorporation in 1963, the town has more than tripled its population, to 83,000 and become known as a good place to raise a family.  In fact, in 1992, the city was named as one of the 50 best places in the nation to raise children as rated in "50 Fabulous Places to Raise Your Family."

Vista's economic base is made up of a variety of manufacturing and industrial companies. From 1995 to 2002, Vista's employment grew 21 percent, increasing its tax base and property values despite the current economic downturn.

Vista's proximity to major freeways, its business park and business-friendly environment contribute to the city's success. Another factor driving this favorable business environment is The Vista Economic Development Association, an organization comprised of business and city leaders.