A friendly farming town with a close-knit community and rural ambience, Fallbrook came into being when the Vital Reche family settled here in 1869 and named the area after their former homestead in Pennsylvania.
Originally populated by oak trees, the landscape changed as settlers grew olives before switching to avocados and nursery crops, which continue to be the primary agricultural crops today.
Major growers with a presence in town include Color Spot Nurseries, which supplies garden centers around the country with its nursery plants, and Del Rey Avocados, which is headquartered in Temecula but has a packing plant here.
Agriculture represents Fallbrook’s major business, with nursery and flower products bringing in $83 million and avocados totaling about $26 million annually, according to the chamber of commerce. Most of the avocado groves are small operations, ranging in size from two to 10 acres.
A friendly farming town with a close-knit community and rural ambience, Fallbrook came into being when the Vital Reche family settled here in 1869 and named the area after their former homestead in Pennsylvania.
Originally populated by oak trees, the landscape changed as settlers grew olives before switching to avocados and nursery crops, which continue to be the primary agricultural crops today.
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