Kevin Keefe has been named president of San Diego-based First Allied Securities Inc., focusing exclusively on leading the company's broker/dealer operations.
He will report directly to Adam Antoniades, who will remain as CEO of First Allied Holdings Inc., the parent company of First Allied Securities.
The announcement follows the promotion of Matthew McGinness to CEO of First Allied Advisory Services, also reporting directly to Antoniades.
Keefe, 46, joins First Allied from Advisor Group, the independent broker/dealer network of AIG (NYSE: AIG), where he was executive vice president and head of wealth management operations. In this role, he provided strategic support for Advisor Group's network-wide initiatives and served as CEO of the network's corporate RIA.
Additionally, he was responsible for managing all product, platform, retirement plan, and investment research and due diligence functions supporting Advisor Group's 6,000 independent financial advisers.