Ecwid, the e-commerce solution that lets retailers add an online store to any web platform and to multiple online sites simultaneously, closed its Series B investment. Ecwids’s U.S. headquarters are in San Diego.
The $5 million funding, which will be used to accelerate its growth beyond its more than 500,000 registered merchants worldwide, was led by iTech Capital with participation from Runa Capital, which provided Ecwid’s Series A funding.
Ecwid will utilize the Series B funds to extend its mobile and social commerce product leadership, further expand its global distribution partner network and grow its sales and marketing teams. Ecwid will also help small- to medium-sized business (SMB) merchants get online and synchronize their offline and online commerce by tightly integrating e-commerce with their point-of-sale systems.
Ecwid, used by SMB merchants in 175 countries and in 45 languages, plugs seamlessly into any web presence, enables retailers to add e-commerce without limiting their choice of web platform or forcing them to abandon their current website, and lets merchants operate multiple online stores on multiple sites simultaneously from a single control panel.
Ecwid is Facebook’s most popular store builder app, with over 300,000 monthly active users. In addition, Ecwid features mobile responsive design, so stores adapt dynamically to any customer device regardless of screen size.