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San Diego County selling naming rights at parks

The San Diego County parks department hopes to raise as much as $6 million or more by selling naming rights for park facilities.

County supervisors on Wednesday voted 4-1 to approve the plan to sell naming rights of up to 20 years for park trails, fields, community centers and the like.

Prices could run as high at $200,000 for substantially long trails named for two decades.

Park names themselves are not for sale.

Groups, businesses and individuals could purchase the rights. However, nothing promoting a product, alcohol, gambling or a political or religious viewpoint is allowed.

The newspaper says the plan is the result of a more than yearlong study by officials to come up with ways to generate revenues for maintenance and new park development.

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