The San Diego County parks department hopes to raise as much as $6 million or more by selling naming rights for park facilities.
County supervisors on Wednesday voted 4-1 to approve the plan to sell naming rights of up to 20 years for park trails, fields, community centers and the like.
Prices could run as high at $200,000 for substantially long trails named for two decades.
Park names themselves are not for sale.
Groups, businesses and individuals could purchase the rights. However, nothing promoting a product, alcohol, gambling or a political or religious viewpoint is allowed.
The newspaper says the plan is the result of a more than yearlong study by officials to come up with ways to generate revenues for maintenance and new park development.
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