July 19, 2012


Months-old Puesto brings authentic Mexican street food to La Jolla

Opened in February 2012, Puesto is family-owned and operated by brothers Eric and Alan Adler and cousin Isi Lombrozo, all native San Diegans and La Jolla High School alumni. They are first-generation Americans, whose families descend from Guadalajara and Monterrey, Mexico.

Q: How did you decide you wanted to open a restaurant?

A: Eric and I decided to open Puesto because we wanted to share the food we grew up with. Growing up within a Mexican family, we were exposed to the cuisine. The idea for Puesto came from wanting to bring great authentic Mexico City eats served in an upscale fast casual manner to La Jolla residents and visitors.

Q: What sets Puesto apart from a typical Mexican taco shop?

A: Puesto is first and foremost about serving the best-tasting Mexican food you've ever tried, and we do that by bringing our recipes to life with the freshest all-natural ingredients we can get on a daily basis. All of our meats, seafood and produce are prepared daily, tortillas are made all day long, and our six signature salsas are made from scratch.

Q: What is the inspiration and concept behind Puesto?

A: Puesto is inspired by the insanely great food of our executive chef, Luisteen, whose recipes were passed down to him from his great-grandmother in a pueblo on the outskirts of Mexico City. In regard to the concept of the restaurant, we wanted to create a space that was visually modern, yet still offered traditional Mexican street food. Reclaimed brick, original street art by world-renowned graffiti artist Chor Boogie and a beautiful kitchen open to the front of the house are three of the looks we love.

Q: What were your earliest jobs?

A: I worked at MojoPages after graduating from college, but it wasn't long before I decided to join in on this Puesto adventure with my older brother, Eric.

Q: What are your guests' favorite combos?

A: The chicken al pastor with hibiscus flower Tinga wrapped in crispy melted cheese is the favorite, but there are so many possible combinations, and everyone seems to have their own unique taste. We've also generated a cult following with our frozen horchata, which is just the perfect way to sweeten up.

Q: What do you hope for Puesto's future? Additional locations?

A: We spent a long time meticulously planning the creation of Puesto with a very talented team, and now that we've been open for a few months we are perfecting all aspects of the operation. We want to become a greater part of the La Jolla community, and strive to deliver an exceptional experience with the very best Mexican street eats to our guests.

On Wednesday from 6 to 8:30 p.m. on the rooftop of Nelson Photo Supplies, the Little Italy Association will host its 12th annual Little Italy State of the Neighborhood Dinner Reception.

For $25 per person, the evening includes one dinner plate and a glass of wine or beer or nonalcoholic beverage. Marco Li Mandri, the chief executive administrator, will give a presentation on the past, present and future of the neighborhood.

Speakers for the evening include: San Diego County Supervisor Ron Roberts, San Diego City Attorney Jan Goldsmith, and Councilmembers Kevin Faulconer and Todd Gloria.

Call 619-233-3898 for tickets.

Jerome's Furniture is taking part in I Love a Clean San Diego's "Adopt-A-Beach" program this summer and invites the community to participate in a beach cleanup from 8 to 10 a.m. on July 28 at La Jolla Shores. All volunteers will have the opportunity to win prizes and enjoy refreshments from Jerome's.

La Jolla resident and chairman of Jerome's, Jerry Navarra, will be on-site at the event along with his family.

Volunteers can contact to register in advance, or they can simply show up that day.

Venissimo Academy of Cheese, located in downtown San Diego, is offering a special class titled "Celebrating the Craft" from 6:30 to 8 p.m. on July 30 featuring New York fromager Dimitri Saad.

Saad, who works at Casellula Cheese and Wine Café in New York, will share his stories of travels and cheesemaking across the world. Guests can sample cheeses and pairings while learning about the craft of making cheese.

Price to attend per person is $50, which includes all cheeses and wine. To register, visit


July 19, 2012