Only a few years after earning his bachelor's degree from San Diego State University, Jonathan Zaidman is on the move, promoting sustainability through his nonprofit, The 1:1 Movement.
As the two-year-old organization's executive director, Zaidman's goal is to engage sustainable thinking in the portion of the population not already passionate about conservation. He considers himself both an entrepreneur and advocate, and is a self-described champion of San Diego.
His passion for both conservation and the city brought him back from Washington, D.C., where he was previously an internship program manager at the Foundation to Support Animal Protection. He returned with a new perspective on the sustainability movement, one that focused on the individual instead of blanket advocacy.