Sean Conlon and his business partner, Will Ford, were on the hunt for their next entrepreneurial venture when Ford got a timely gift from his wife: a Birchbox package of personal grooming products.
If people would subscribe to receive monthly home delivery of specialty items for themselves, would they do the same for their pets?
“We saw a good parallel for pets,” said Conlon, explaining that both he and Ford are dog lovers. “There’s a big ‘humanization’ of pets, if you will. Over two-thirds of dog owners consider their dog a family member.”