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Disney Teams With Infoseek On Portal Project

In a significant push for a top seat in the newly emerging Internet portal market, Infoseek has teamed with Walt Disney's Web division to create "Go Network." Already billed as the third-most visited portal site in the Internet, Go Network will rank ahead of Microsoft and Netscape right out of the gate. But the new venture will have to perform exceptionally well to catch up to either AOL or Yahoo, which still hold the top two spots. Go Network will attempt to attract user eyeballs by combining utility, ease-of-use, speed, personalization and choice. Visitors to the site will be able to search the Web using Infoseek's already familiar directory technology. The network also will offer quick access to a broad selection of branded content from Go Network partners Disney, ABC News and ESPN. Via a customizable interface, the site hopes to attract legions of loyal users, from children to business subscribers, Go Network partners and leading Internet content publishers. "Go Network is a cutting-edge initiative that fits perfectly with our company's overall mission to provide quality entertainment and information to audiences at a wide range of established and emerging ventures," said Michael D. Eisner, chairman and CEO of The Walt Disney Co. "The Internet provides a dynamic new way to engage our audiences in the comfort of their homes. With Go Network, we are making clear that we intend to seize this opportunity and be just a click away from consumers around the globe." "This alliance brings together an incredible combination of assets: great content, strong brands, superior technology and tremendous marketing horsepower," said Buena Vista Internet Group chairman Jake Winebaum. "Go Network is an exciting new brand and product that we will put our collective resources behind." The launch of the new Internet portal, which is subject to consummation of a transaction that would result in Disney increasing it holdings in Infoseek to about 43 percent, is expected to occur in the fourth calendar quarter of 1998, but a message on www.go.com indicates that a public preview will be available as early as November. iMac Spawns Copycat PCs Betting that the iMac's success can be accredited to a phenomenon dubbed the "Form Factor," two Korean computer makers are rolling out a line of high-power, low cost PCs that look just like Apple's newest star pupil. The new computers, which could be introduced this fall, is a joint venture between former Mac clone maker Korean Data Systems and PC maker TriGem. Called the E-Machine, the iMac look-alike reportedly will sell for less than $600 (about half the price of an iMac), though it will ship with a 333-megahertz Intel Celeron processor, 32 megabytes of RAM, a 3.2-gigabyte hard disk, a 14-inch monitor and a 56-Kbps modem all bundled into one translucent package. One thing the E-Machine will ship with that the iMac didn't is a floppy drive.

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