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Shoestring Marketing

When the going gets tough, the tough ramp up

By ALF NUCIFORA, Special to the Daily Transcript
Wednesday, May 2, 2001

Current economic indicators, business media punditry and personal observation all point to an economic downturn verging on a mild to moderate recession. Corporate America tells us that it started in fourth quarter 2000 and will probably continue through second quarter 2002. In short, we may be seeing a less damaging repeat of 1989-1991. For small business, a looming recession presents serious risks but surprising opportunity.

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