Early Monday, Trion World Network announced it had selected San Diego as the location for its third development studio after opening offices in Austin, Texas and San Francisco.
And while Trion has yet to unveil any details about its first project, the company has already managed to secure some established names from the industry such as Nicholas Beliaeff whom Trion has tapped to lead their new location in San Diego.
Before joining Trion, Beliaeff served as the executive director of development and San Diego studio manager for Sony Online Entertainment (SOE).
By bringing the former Sony exec onboard, Trion immediately gains a wealth of experience in the online gaming space as Beliaeff's previous projects included the operation of "Everquest I & II," "PlanetSide," as well as "Vanguard: Saga of Heroes." However, while many would argue that only the original "Everquest" game could be consider a true runaway success out of that list, the 20-year veteran's expertise in overseeing an online operation of this size will be his greatest asset to the fledgling company.
In a statement release by the company Beliaeff said: "Trion represents my career goals of defining the future of games, which we believe is online, as well as offering a team atmosphere most conducive to creativity and success."
Joining Beliaeff as he takes the reins of the studio, are a number of other SOE veterans including Bill Trost, lead game designer; Robert Hill, senior producer; and Brandon Bogle, principal engineer.
Trion CEO and co-founder Lars Butler stated: "Trion continues to build an exceptional studio organization and unique worldwide publishing network for server-based games and connected entertainment." The former vice president for Global Online at Electronic Arts (Nasdaq: ERTS), added: "We are thrilled to have Nicholas, Bill, Rob, Brandon and other outstanding game developers seed our San Diego studio."
It seems as if the company's ease in acquiring industry veterans has also managed to pique investor's interest, as the company recently announced it had managed to obtain $30 million in funding.
Led by Rustic Canyon Partners, a Los Angeles-based VC firm, Trion investor's also include Time Warner, NBC-Universal, GE, Bertelsmann, DCM and Trinity Ventures.