The MCAS Miramar Air Show brought about 750,000 people to the base this weekend.
While parking and general admission were free, attendants also had the opportunity to purchase upgraded seating in the grandstands, box seating or chalets. Two chalets already were sold out before the show.
Officials at MCAS Miramar said they will not have the total amount raised at the air show for about a month, but said it all will go toward funding quality-of-life programs on base.
Seating ranged from $10 adult grandstand seats at the Saturday night show to $112 for an adult ticket in the Semper Fi Chalet for the Saturday matinee when purchasing tickets at the event. Discounts were available for advance ticket purchases.
Businesses also were included in the air show. Behind the seating area were the static aircraft displays as well as business booths.
Among the big companies represented were Ford (NYSE: F), which had its new model year cars on display, and Anheuser-Busch's (NYSE: BUD) Budweiser, which had the Clydesdale horses at the show.
And of course, there were plenty of vendors selling food or aviation and military merchandise.
Preferred Exhibitor Booth space was available for between $5,500 and $10,750 depending on the size. Consumer Fair space was available for between $950 and $1,300.
Companies also could have a visible presence by reserving a chalet and paying an additional $500 to have the company name displayed there. To reserve a 50-person chalet for the entire show cost $20,000 and included food and drinks.