• News
  • SAN DIEGO
  • Construction

Hollywood sign facelift complete

LOS ANGELES (AP) -- The Hollywood sign's 10-week facelift is complete with nine shiny white letters ready for a 90th anniversary close-up.

Workers stripped the 45-foot letters of weathered paint, applied 105 gallons of primer and coated them with 255 gallons of high-reflective white paint. Sherwin-Williams picked up most of the $170,000 cost.

The sign celebrates its 90th anniversary next year.

The painting project began in October, about 35 years after the sign was rebuilt.

The hillside sign went up in 1923 at a cost of $21,000 to promote a Hollywoodland Real Estate Group development.

It read Hollywoodland until 1949, when the Hollywood Chamber of Commerce entered into a preservation deal and the last four letters were removed.

It was replaced in 1978 following a fundraiser hosted by Playboy founder Hugh Hefner.

Leave Your Comment

Comments are moderated by SDDT, in accordance with the SDDT Comment Policy, and may not appear on this commentary until they have been reviewed and deemed appropriate for posting. Also, due to the volume of comments we receive, not all comments will be posted.

SDDT Comment Policy: SDDT encourages you to add a comment to this discussion. You may not post any unlawful, threatening, defamatory, obscene, pornographic or other material that would violate the law. All comments should be relevant to the topic and remain respectful of other authors and commenters. You are solely responsible for your own comments, the consequences of posting those comments, and the consequences of any reliance by you on the comments of others. By submitting your comment, you hereby give SDDT the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying and other information you provide via all forms of media now known or hereafter devised, worldwide, in perpetuity. SDDT Privacy Statement.

User Response
0 UserComments

Leave Your Comment

Comments are moderated by SDDT, in accordance with the SDDT Comment Policy, and may not appear on this commentary until they have been reviewed and deemed appropriate for posting. Also, due to the volume of comments we receive, not all comments will be posted.

SDDT Comment Policy: SDDT encourages you to add a comment to this discussion. You may not post any unlawful, threatening, defamatory, obscene, pornographic or other material that would violate the law. All comments should be relevant to the topic and remain respectful of other authors and commenters. You are solely responsible for your own comments, the consequences of posting those comments, and the consequences of any reliance by you on the comments of others. By submitting your comment, you hereby give SDDT the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying and other information you provide via all forms of media now known or hereafter devised, worldwide, in perpetuity. SDDT Privacy Statement.