San Diego’s Active Network Inc. (NYSE: ACTV) announced a strategic alliance with Run Ireland, a website for running events in Ireland.
As the official technology partner, Active Network will handle the online registration for events listed on Run Ireland’s site to make finding and signing up for endurance events online easier.
In 2012, participation in races managed by Run Ireland increased 33 percent over the previous year. Looking to continue this momentum into the new year, more than 350 races previously with Run Ireland will move to Active’s technology.
As Active Network focuses on streamlining registration and event management processes, Run Ireland staff will continue to manage its consumer website.
Active Network helps race directors get more participants, manage administrative tasks and build their race brand. The company’s Activity and Participant Management technology solutions help organizations automate and streamline their operations while making the process of signing up for these events simpler for participants.