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Mitek names chief marketing officer

San Diego-based Mitek Systems Inc., a mobile imaging software solutions provider, named Scott Carter chief marketing officer.

In that role, Carter is responsible for driving growth through the execution of new product and marketing initiatives for financial services, insurance, and other industries in which mobile imaging is becoming pivotal.

Mitek (Nasdaq: MITK) allows users to remotely deposit checks, pay their bills, get insurance quotes and transfer credit card balances by snapping a picture with their camera-equipped smartphones and tablets instead of using the device keyboard.

Carter brings more than 20 years of leadership experience in financial services, payments and related industries to the newly-created CMO role.

Prior to joining Mitek, Carter was senior vice president and managing director of global analytics and fraud solutions at Experian.

“Mitek’s mobile imaging solutions reduce friction for mobile users by using the camera as a keyboard,” said Carter. “Due to the unprecedented adoption of mobile devices, I believe that Mitek has significant opportunity for growth and feel that with my experience I can help the company capitalize on the market advantage mobile imaging has to offer.”

He was CMO of the credit card division at First Union, the fifth largest bank in the United States before the portfolio was acquired by MBNA.

Carter also held a variety of software product management, sales and consulting roles at FICO, through their acquisition of HNC Software.

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Mitek Systems Inc.

Company Website

8911 Balboa Ave. Ste., B
San Diego, CA 92123

Mitek Systems Inc. Executive(s):

Jim DeBello

  • Chief Executive Officer, President

Russell Clark

  • Chief Financial Officer

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