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New Barrio Logan landmark sign going up

A project to bring a gateway sign to the Barrio Logan community broke ground Monday.

The new sign will span Cesar E. Chavez Parkway between Main Street and Newton Avenue and is intended to visually enhance the entrance to Barrio Logan, such as those in the Gaslamp Quarter and Hillcrest.

“In the tradition of Chicano Park and its iconic murals, this piece will be the Barrio Logan community’s newest architectural and cultural landmark,” said Bob Nelson, incoming chairman of the board of port commissioners. “This design is of the community, by the community, and for the community.”

Architect Vicki Estrada, with Estrada Land Planning, designed the sign concept, using a collaborative process initiated by the Port of San Diego.

Residents, property owners, business owners and artists were some of the community members who provided input at several public outreach meetings in Barrio Logan.

The sign is part of a $1.7 million Port Access Project for the Barrio Logan community. The project also includes crosswalk enhancements, lane adjustments and beautification improvements in the vicinity of the Tenth Avenue Marine Terminal.

The Port says the sign will encourage the diversion of truck traffic from Cesar Chavez Parkway to provide for a safer pedestrian environment and will build on the revitalization and beautification of the neighborhood.

The Port of San Diego is acting as the sponsor for the project, in partnership with the San Diego Association of Governments, the California Department of Transportation and the city of San Diego.

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1 UserComments
Robert C Leif 3:30pm January 14, 2014

Ms. Estrada led the Stakeholders Meeting for the Barrio Logan Community Plan Update and was responsible in part for the content of the Plan. Subsequently many of us have expressed our unhappiness with the results of this Update before the City Council. This unhappiness was the primary cause of our seeking a referendum. Hopefully, the Port Access Project will come out better than the rest of the Plan Update.

Estrada Land Planning

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755 Broadway Circle, Suite 300
San Diego, CA 92101