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Pure Bioscience food safety strategy gaining traction

Pure Bioscience Inc. (OTC: PURE), a developer of food safety solutions based in El Cajon, announced Thursday that execution of its new strategy continues to progress. The company also announced its goals for calendar year 2014.

Pure underwent a comprehensive management and corporate governance change in August 2013. Since then, its stated business strategy has been focused on commercialization of its silver dihydrogen citrate (SDC)-based products as a food safety solution, with a focus on food service operators and processors, and optimization of operations and termination of non-core activities.

The company also wants to implement a lean organization and restore a strong financial position.

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