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Blackstone’s La Quinta Climbs After Pricing Stock Sale Low

April 9 (Bloomberg) -- La Quinta Holdings Inc., the mid- priced hotel chain backed by Blackstone Group LP, climbed in its trading debut after the company raised a lower than expected $650 million in an initial public offering.

La Quinta, based in Irving, Texas, sold 38.25 million shares for $17 each after offering 37.2 million shares for $18 to $21 apiece. After falling as much as 4 percent earlier today, the stock closed at $17.12.

The lodging chain’s IPO follows a stock-market slump that knocked more than 7 percent off the Bloomberg U.S. Lodging Index in just three days this month. The lodging index, and broader Standard & Poor’s 500 Index, have regained some ground in the last two trading days.

“I believe we were impacted by the market in the last few days,” La Quinta Chief Executive Officer Wayne Goldberg said in a telephone interview. “We’re really not worried about the price any given day. We focus on our fundamentals every day. We own and operate hotels, we have great partners, and we will create value for our investors over the long term.”

At $17 a share, La Quinta has a market value of $2.1 billion, data compiled by Bloomberg show. That’s 47 times last year’s earnings of $44.5 million, and compares with an average price-to-earnings multiple of about 29 for seven U.S. lodging companies including Hyatt Hotels Corp. and Choice Hotels International Inc., data compiled by Bloomberg show.

Three Companies

Blackstone has taken public three lodging companies in the past six months including La Quinta, as real estate values rise and hotel shares climb. The firm’s Hilton Worldwide Holdings Inc. and Extended Stay America Inc., co-owned with Centerbridge Partners LP and Paulson & Co., have both risen since their IPOs. New York-based Blackstone didn’t sell any shares in the La Quinta offering.

The decline in the U.S. jobless rate, growth in salaries and increase in business travel have helped fuel a hotel- industry recovery since the recession ended in late 2009, said Jan Freitag, senior vice president at STR Inc., a lodging- research firm based in Hendersonville, Tennessee.

“We sold more rooms than ever before in 2013,” Freitag said in a telephone interview. “We’re seeing demand holding up pretty well. Unemployment is coming down slowly, personal income is going up and debt-service ratios for private consumers are at an all-time low. A lot of people had to cut back and now might be the time for travel again.”

Room Nights

U.S. hotels sold a record 1.11 billion room nights last year, up from 1.08 billion in 2012 and 940.5 million in 2009, the recession low, according to STR. By 2011, room sales had surpassed the pre-crisis high of 1.03 billion nights, in 2007.

“We’re still relatively early in the industry cycle,” Goldberg said. “We’re seeing a continued imbalance in supply and demand. We keep seeing rates and occupancies rise and expect that will continue.”

La Quinta operates and franchises more than 800 hotels in the U.S., Canada and Mexico, according to its website. The company is looking to expand across the U.S. in such markets as the Midwest, Northeast and on the coasts as well as in Mexico and Canada, according to Goldberg. Proceeds from the IPO will be used to repay debt, the prospectus shows.

“Limited-scale, mid-price properties are probably in the sweet spot in attracting middle-income America from the leisure standpoint” and business travel, Freitag said.

Revpar Rises

Revenue per available room, an industry measure of room rates and occupancy, rose 6.6 percent in the U.S. in the two months ended February, after gaining 5.4 percent for all of last year, according to STR. Revpar for mid-price hotels such as La Quinta’s was up 6.5 percent this year through February, following a 4.1 percent increase last year, according to STR.

While occupancy growth drove gains in revpar coming out of the recession, higher room prices has also contributed in the past two years, Freitag said.

Blackstone acquired La Quinta in January 2006 for about $3 billion. The buyout firm explored a sale of the company before opting instead for an IPO, people with knowledge of the matter said in November.

La Quinta planned to sell 30 percent of its shares in the IPO, according to its prospectus. Blackstone will beneficially own about 67 percent of the common stock after the share sale, the March filing shows. Even at the lower offering price, Blackstone will roughly triple its investment in the company, according to a person familiar with the pricing details who asked not to be identified because the information is private.

Christine Anderson, a spokeswoman for Blackstone, declined to comment on La Quinta’s IPO yesterday.

JPMorgan Chase & Co. and Morgan Stanley managed the sale.

To contact the reporters on this story: Hui-yong Yu in Seattle at hyu@bloomberg.net; Leslie Picker in New York at lpicker2@bloomberg.net; Nadja Brandt in Los Angeles at nbrandt@bloomberg.net To contact the editors responsible for this story: Kara Wetzel at kwetzel@bloomberg.net Daniel Taub

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