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Campbell Soup CEO to headline SD brand conference

Campbell Soup Co. (NYSE: CPB) CEO Denise Morrison will be among the headliners at SB '14 San Diego conference hosted by Sustainable Brands on June 2-5 at the Paradise Point Resort & Spa on Mission Bay.

The conference, which will feature 160 brand leaders and environmental and social innovators, will also include Desso CEO Alexander Collot d’Escury; Future 500 CEO Bill Shireman; Avery Dennison of Greenpeace and Asia Pulp & Paper; Michael Smith of the Nielsen neuroscience firm; Neil Grimmer, co-founder of Plum Organics; and Sally Uren, Forum for the Future chief executive, among others.

The conference will also feature a discussion with officials from the Danish firm Lego and Intel that will focus on testing the limits in the supply chain and influencing suppliers.

Another panel will focus on skills, tactics and tools for effective change agents with business leaders from Sprint, Microsoft and Hilton Worldwide Resorts.

Executives from such firms as Walmart, SAP, McDonald's Corp., Caesers Entertainment, Sodexo, Dell, BASF, Coca-Cola, and Arrow Electronics will also be featured among the speakers.

“We're seeing a continued emergence around the world of creativity and innovation coming from both global brands and out-of-the-box entrepreneurs, who are each in their own way reimagining how they can contribute to a flourishing future economy,” said KoAnn Skrzyniarz, Sustainable Brands founder, in a statement. “The front edge of leadership today is being defined by those brands, whether big or small, that are moving beyond reducing harm and toward delivering a net positive impact in the world through product and service innovation, new business models, deeper engagement with their stakeholders and better collaboration with both peers and members of their value network."

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