Philip O'Neil, who was instrumental in bringing Mike's Hard Lemonade into national prominence, has been named executive vice president and chief revenue officer of San Diego-based United Brands Co.
O'Neil has been brought on board to market United Brands' Joose line of flavored malt beverages.
“I thrive on taking innovative companies with unrealized potential and helping them grow and gain market share,” says O’Neil. “Deciding to take the job as executive vice president and chief revenue officer of United Brands Company was an easy choice for me. United Brands Company is a true innovator in the flavored malt beverage industry with unmatched quality.”
Michael Michail, president and CEO of United Brands, said O’Neil’s experience, leadership and prowess with distribution will allow United Brands Co. to continue to expand the already successful growth of all the Joose lines of margaritas, cocktails and other products.