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San Diego population skewing older, NUSIPR study says

The number of Generation X residents living in San Diego dropped in the past five years, which could have serious implications on the availability of talent and how the region will continue to recover from the recession, according to a new analysis of census and demographic data by the National University System Institute for Policy Research (NUSIPR).

The region also saw lower birth rates during the recession, and this will remain important for decades to come as fewer children means, for example, a dip in demand for K-12 education.

Additionally, the analysis shows that the aging baby boomer generation is transforming San Diego. As this large demographic continues to grow older, it will profoundly alter the kinds of goods and services in demand in the region. The demand for health care and communities that are less auto dependent will increase.

“Overall, the numbers suggest an important change going on in San Diego,” said Kelly Cunningham, NUSIPR economist. “Instead of a magnet for people moving here for economic reasons as in the past, San Diego is exporting mid-level age ranges and their families to other areas.

"Young adults may still flock here for educational and entry-level work opportunities, but find they are not able to afford suitable housing to raise their families as they grow older and therefore move elsewhere."

The report also looked at changes in ethnic and racial make-up by age of the region, as well as how San Diego’s changing demographics compare to other metro areas such as Austin, Texas; Denver, Seattle and the Bay Area.

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