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C Street's revitalization focus of idea-generating event

The Downtown San Diego Partnership’s initiative to improve C Street in downtown San Diego took to the streets Friday, as the group's leaders were joined by property owners and advocates of the corridor's revitalization in a kick-off event to gather improvement ideas from the public.

Called the “What Do You Want Here?” campaign by Downtown San Diego Partnership, the event will last through Sept. 29, asking the public to post notes on boards placed at the corner of C Street and Fourth Avenue with ideas for making the area vibrant again. For decades, planners have struggled to revitalize the once-lively corridor, since suburban retailers began attracting people to areas outside downtown.

Efforts to bring its popularity back haven't been successful in ways seen in other areas around downtown; the corridor has attracted a resident homeless population as it buildings, such as the historic California Theatre, have since degraded.

The kick-off event Friday was attended by Kris Michell, president and CEO of Downtown San Diego Partnership; Cyrus Sanandaji, principal with the ownership of 1122 Fourth Ave. and Joe Martinez, president of Martinez + Cutri Corp., an architectural firm working for a rehabilitated C Street.

Event organizers say people who are unable to post ideas in person at the boards can share their ideas using social media, using the #whatdoyouwanthere hashtag on Instagram.

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