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PGA tour brings in $3.1M for charities

The 2015 Farmers Insurance Open generated more than $3.1 million for local charities and community organizations. The total is nearly $300,000 more than last year.

Most of the growth came from the Birdies for Charity Program, which generated more than $1.1 million for 12 San Diego charities for at-risk and underserved youth and military families. From October 2014 through the 2015 tournament, the Birdies for Charity program helped organizations leverage the exposure and magnitude of a PGA Tour event to collect donations and pledges for every birdie made during the competitive rounds of the Farmers Insurance Open. Farmers Insurance and The Century Club of San Diego then enhanced each organizationís efforts on a pro rata basis from a $175,000 bonus fund.

The Birdies for Charities organizations are Armed Services YMCA San Diego, Junior Achievement of San Diego County, Monarch School, Pro Kids: The First Tee of San Diego, Promises2Kids, the San Diego Center for Children, the San Diego Junior Golf Association, San Diego Youth Services, SAY San Diego, STAR/PAL, The Preuss School UCSD and Voices for Children.

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