Recent developments in technology have rapidly changed the way companies are communicating with their employees, customers and business partners. How can you tell? Try dialing an outside line beginning with the area code or the number first. Those calls that go through are utilizing today’s voice and data transport of choice, Session Initiation Protocol (SIP). If you have to dial a 1 or a 9 before you make a phone call, you might as well be using smoke signals to communicate.
In simple terms, SIP supports any form of real-time communication regardless of whether the content is voice, video, instant messaging, or a collaboration application. Additionally, SIP enables users to inform others of their status, their availability, and how they can be contacted before communication is even initiated.
Many SMBs have made the transition to Voice over Internet Protocol (VoIP); however, most are only using it for communication on the LAN. In this scenario VoIP is only being used as a one-to-one replacement for traditional telephony. These businesses realize a sound return on investment by lowering administrative costs as well as costs associated with calls made within the company. SIP Trunking, on the other hand, provides a greater return because it takes VoIP a step further. For instance, full potential for IP communications can be realized only when communication is taken outside of an organization’s LAN. SIP trunks eliminate the need for local PSTN (Public Switched Telephone Network) gateways, costly BRIs (Basic Rate Interfaces) or PRIs (Primary Rate Interfaces). Furthermore, it directly operates with existing IP-PBXs so there is no need for additional hardware.
SIP Gaining Traction
“The SMB marketplace has started to really embrace SIP Trunking because it will dramatically increase their profitability and give them a competitive advantage,” said Dale Stein, Partner of Voice Smart Networks. “Until now most companies would have purchased a PRI or multiple access lines and a data connection. SIP lets them converge their traffic onto a single line. Outdated technology, inefficient networks, and a down economy are driving SMBs in this direction — customers have excess bandwidth on their data networks and they want to see how they can best utilize or reduce it.”
“SIP’s flexibility supports our position as our customers’ trusted communications advisor. After we understand their strategic business objectives we can use the breadth and depth of SIP technology to support all of their needs,” added Stein. “Soon SIP will become a more popular and meaningful acronym than VoIP.”
-- Dale Stein, CEO of Voice Smart Networks firstname.lastname@example.org