May 16, 2012


CHE to highlight National City tourism district

Formed in January of this year, the National City Tourism Marketing District has selected San Diego public relations firm CHE to roll out a comprehensive marketing communications campaign for National City.

Managed by the National City Chamber of Commerce, the Tourism Marketing District serves as a funding conduit for the development and implementation of marketing programs and services that benefit the lodging businesses within the city. CHE plans to implement a media strategy with the goal of branding the city as an idea place for visitors to stay, shop, dine and tour.

Promotional efforts will include developing the brand identity for the Tourism Marketing District, a new website to increase awareness and optimize the city's online presence, custom incentive programs to encourage hotel stays, mobile marketing and advertisements in a number of media outlets to target specific demographics.

Scatena Daniels adds quartet of clients

San Diego public relations agency Scatena Daniels Communications, has added four clients to its roster: Association of Fundraising Professionals San Diego Chapter, Elizabethan Desserts, Paper Stitch Studios and San Diego State University's School of Journalism and Media Studies.

The agency was chosen to provide media relations strategy and implementation of the 40th anniversary of National Philanthropy Day, the largest fundraiser and regional event to honor local philanthropists and volunteers, according to a press release. The event, slated for Oct. 25, is hosted by the San Diego Chapter of the Association of Fundraising Professionals.

Elizabethan Desserts, an Encinitas bakery and restaurant specializing in classic American pastries, cake and desserts, selected Scatena Daniels to lead their media relations and social media relations initiatives.

Based in Dallas, Paper Stitch Studios picked the agency to lead the media relations efforts for a new iPhone app for women named "Mz. Bizzee," which offers women the opportunity to calculate their financial worth with the actual cost per hour to hire someone to do the same tasks for them.

San Diego State University School of Journalism and Media Studies selected Scatena Daniels to fine tune its brand awareness and increase applications and enrollment into their media and journalism programs.

New Pros offer panel

PRSA's New Professionals Group, also known as "New Pros" is hosting a panel about the differences between agency, in-house, and non-profit public relations where an expert panel of PR practitioners delve into real-world examples while answering questions.

The event takes place from 6 to 8 p.m., Thursday, May 24 at The Hive Space in East Village with catering from RA Sushi. Cost to attend is $8 for members and $10 for non-members.

For information or to RSVP, email Jenna Brossman at

Porter Novelli, airport honored

Along with its PR consultant, Porter Novelli, the San Diego County Regional Airport Authority recently received a gold SABRE Award in the "Government Agencies" category for the PR and community outreach efforts surrounding The Green Build. The category recognizes the best programs in specific brand-building and reputation management categories.

Highlights of The Green Build community outreach program included maintaining high levels of customer satisfaction, minimizing impact on airport revenue, enhancing media relations and increasing communication with travelers and neighbors through sustainable programs like email alerts, webpage articles and social media.


May 16, 2012