Kent Snyder

The next time you bite into a Nestlé's candy or down a cold Coca Cola, know that the flavor rush might come courtesy of a San Diego laboratory.

Senomyx is a La Jolla biotech company that doesn't create pills or insulin trackers, but flavors.

"We're not really trying to create necessarily new flavors. Most of our programs improve the nutritional profile of the food and beverage products," said Kent Snyder, president and chief executive officer of Senomyx. "In some cases we're trying to modulate the taste of products, for example, by blocking the bitter taste."

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