Laura Beken

Commercials are great for television, but when it comes to the Web, Laura Beken thinks companies can do so much more.

That's why she and her husband, Simon Smith, started Handbook Live. The San Diego company helps businesses make informative videos about their products. Specially tailored to each product, but following a basic template, the videos on Handbook Live not only tell consumers what a product does, but also how it works.
To learn more, click on the link below.