K. Hovnanian Homes, led in San Diego by area president Bob Cummings, was one of the trailblazers of the downtown and infill move.
Cummings said the move downtown was logical. "Building land in San Diego County, as everyone knows, is becoming more and more scarce," Cummings said. "The supply was drying up."
But though the zoned land for residential dwellings in San Diego County has fallen, demand has increased, with 2004 and 2005 being some of the best years on record for local builders.
Cummings is exasperated by the no-growth attitudes he sees from some areas of the county. New building is essential, he contends, to provide lower price point houses and to accommodate growth and ensure that people's children will be able to live in San Diego.
Building urban infill and townhomes will allow K. Hovnanian to grow by about 20 percent a year locally without going inland, Cummings said.