Keith Mullin

The simple grievance of greasy fingers one gets when eating while gaming was enough motivation for Keith Mullin to start a company whose mission was to find the solution.

Mullin launched San Diego-based snack company Gamer Grub in 2008, drawing on his experience in the consumer development side of the computer industry.

“I figured this was a wide niche in a very large and incredibly fast-growing market,” he said.