Jeff Fisher

Television viewers may think TiVo and DVRs are a godsend, allowing them to digitally record shows and watch them whenever they want without worrying if there's a blank tape for the VCR. But for network executives, the new technologies have caused as much hand-wringing as the latest Neilson ratings. TV, after all, is almost entirely supported by advertising, and it is tough to sell an ad when everyone knows audiences are fast-forwarding through commercials.
One person who is not terribly concerned is Jeff Fisher, vice president and general manager of San Diego Interconnect, the local cable provider operated by Cox Media.