Larry Coval

As senior vice president of Cox Communication's Business Services, Larry Coval is responsible for predicting the future when it comes to the needs of telecommunication customers in San Diego. In one of the fastest-growing technological industries, Cox needs to be ahead of the game in pricing, customer service and products to meet customer needs.

All smiles and with a fresh-from-Hawaii tan, Coval admits Cox Business Services faces a challenge most companies in San Diego can't claim: exponential growth.

Cox has employed Coval for two-and-a-half years. He worked formerly as the director of sales, but for Coval, business services is where the action is.