Wateridge Insurance Services serves 10,000 customers in 15 states, but is still only about the sixth largest insurance company in San Diego. Working in such a crowded field, Wateridge has tried to distinguish itself through its association endorsements and word of mouth.
Wateridge is a multibroker insurance company, selling auto, home, renters, umbrella, watercraft, motorhome, scheduled property, motorcycle, and health and life insurance policies. However, co-owner John Clanton said his company's primary focus is commercial lines. While the company does advertise, he said, it focuses more energy on networking in the business sector.
Organizations such as the California Glass Association and the Association of Pool and Spa Professionals have close ties to Wateridge, Clanton said, as do a number of local contractors, giving the company many clients in the construction world. This helps Wateridge compete with other insurance companies that dominate the San Diego scene.
Clanton and business partner Jeffrey Byroads opened Wateridge in 1984 under parent company TCS Enterprises. In 1991 the partners bought the company from TCS Enterprises and have owned it in full since.