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Harrah's Rincon has new name following expansion

Harrah’s Rincon Casino & Resort, which expects to complete a $160 million renovation and expansion in April, has re-named the Valley Center property Harrah's Resort Southern California.

The resort will boast 1,065 rooms after launching a new 403-room hotel tower, making it the fourth largest in the county. The new tower contains 52 additional suites, bringing the resort’s total suite inventory to 152.

“We’re thrilled for the next chapter at the resort, and with this property-wide transformation, our focus on service and the guest experience at Harrah’s Resort Southern California will far surpass expectations and bring the resort to the next level,” said Janet Beronio, Harrah's regional president and general manager, in a statement. “This official name change is concurrent with the unveiling of our most recent renovation and expansion in April, which perfectly positions Harrah’s as a premier Southern California destination resort."

“The Rincon Band is very excited about the many positive changes taking place,” added Bo Mazzetti, chairman of the Rincon Band of Luiseño Indians. “The name change ensures that guests throughout the country will know that when they visit this resort owned by the Rincon Band of Luiseño Indians, they will enjoy the kind of world-class experience they expect from a nationally-branded destination.”

Also set to open in April is Spiked, a craft-cocktail lounge. There will also be grab-and-go food options with the debut of the Earl of Sandwich and the return of Pink’s Hot Dogs.

The expansion at Harrah’s Resort broke ground in October 2012 and the first phase was unveiled in July 2013 with the opening of ‘ritas Cantina and Dive, three pools complete with a swim-up bar and a 400-foot Lazy River.

The second phase of the renovation was completed in January 2014, with the debut of The Events Center, a 53,221-square-foot non-smoking convention and entertainment venue that seats up to 2,200 in concert-style seating or 1,200 banquet-style. Harrah’s Resort has also recently welcomed Starbucks and a wine and craft beer bar, Corked, which has a 15,260-square-foot patio.

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