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Pardee awarded for customer satisfaction

LAKE ELSINORE, Calif. -- A Pardee Homes division has won two top awards for the highest customer ratings as measured in the largest assessment of homebuyer satisfaction in North America.

The homebuilderís Lake Elsinore-based Inland Empire Division is the Avid Ratings 2014 Avid Cup Winner, recognizing the homebuilder with the highest customer ratings covering three separate homeowner surveys, from contract signing through one year of home ownership.

Pardeeís Inland Empire Division also won the Avid Diamond Award for highest customer ratings nationwide, for the new home move-in experience. This award reflects scores of surveys conducted separately within the U.S. and Canada.

The surveys are divided into production and custom builder categories that recognize the differences between these types of homes.

“The Avid honors validate the dedication our entire workforce brings to the job every day, and weíre so pleased our buyers have recognized our efforts,” said Pardee Homes Division President Mike Taylor.

The 2014 Avid Awards included a record 747 qualifying builders, representing the largest assessment of homebuyer satisfaction in North America.

Homebuilders included in this yearís study represented 20 percent of the largest publically traded companies, nearly 34 percent of North America’s largest private builders, and hundreds of small volume and custom builders from coast to coast.

“Pardee Homes is to be heartily commended for its exceptional achievements in customer service,” said Avid CEO Paul Cardis.

“Our surveys and scoring procedures provide an accurate measure of a participating builderís customer service -- and it’s clear from Pardee’s scores that it is truly a customer-driven homebuilder.”

Avid Ratings also bestowed Avid Service Awards on 17 employees from Pardee Homesí Inland Empire, San Diego and Las Vegas divisions.

The 17 winners included construction superintendents, customer service representatives, sales representatives and new home designers.

The companyís Las Vegas division additionally won the Avid Benchmark Award, bestowed on two companies per region in each of Avid’s U.S. regions who achieve the top 25 percent of survey scores for the overall home buying experience.

“Avidís proven methodology provides us with an important tool for assessing home quality, homeowner satisfaction and homeowner willingness to refer friends and family,” said Taylor. “This helps our homebuilding and customer service teams see where and how to make additional improvements.”

Pardee was founded in 1921 and became a wholly owned subsidiary of Weyerhaeuser Corp. (NYSE: WY) in 1969. Pardee has been a major homebuilder and developer of housing in San Diego County for many years.

Earlier this month, Weyerhaeuser confirmed that it plans to spin off its real estate unit, including Pardee, leaving it free to focus on its timber and paper products business.

The new company, Weyerhaeuser Real Estate Co., will combine with a subsidiary of homebuilder TRI Pointe Homes Inc. and become a subsidiary of the publicly traded company.

Founded in 1993, Avid Ratings is a full-service customer loyalty management firm, providing customer loyalty research, organizational consulting, employee training, and innovative marketing solutions for more than 2,750 homebuilders throughout the U.S. and Canada.

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