Poway's economy depends on the vitality of local businesses. Sales tax revenue from Poway Road businesses contributes almost $8 million annually toward the city's $24 million general fund budget. This partnership creates a healthy need for growth and revitalization along Poway Road in order to retain business viability.
Realizing that change is inevitable, the city of Poway invited residents and business owners who have a vital stake in Poway Road to help shape that change.
Last year, the city partnered with the Poway Chamber of Commerce to present three informational workshops on efforts to shape this busy corridor. A survey was distributed to local businesses and residents prior to the workshops to guide their content. In each of the three workshops -- Community Business District and Mixed Use, Town Center and Automotive/General Commercial District -- information was presented to residents and business owners on the Poway Road Specific Plan.
Redevelopment activities were highlighted and various slides depicting positive changes in each district were shown. Attendees then formed breakout groups to identify suggestions they had to improve Poway Road.
The Mayor, Council members, city staff and Poway Chamber of Commerce members were on-hand to gather information from the more than 200 attendees. Business owners and residents gave valuable feedback and seemed pleased to learn about the redevelopment of Poway Road. Most indicated that they were open to partnership opportunities with the city.
The city's next step is to develop a Revitalization Action Plan incorporating community input. Community members will be invited to a workshop to help finalize the plan.