Southern California entrepreneurs launched Enrou (en-roo), a socially mindful online marketplace focused on community development and making a positive impact. The website offers consumers a curated collection of stylish, socially driven products that empower the artisans who create them and their communities worldwide.
“We believe that people want to make a difference and be a part of a greater change,” said Ann Wang, founder of Enrou. “Every product that Enrou offers has a story; each piece represents incredibly diverse communities, cultures and social causes around the world.”
The Los Angeles-based company is working to partner with social enterprises and nonprofit organizations to purchase high-quality products from developing communities. This allows the site to cumulate all the unique pieces in one place where consumers can purchase items they love, while having a positive impact on the lives of those who created them.
Enrou uses the power of trade to create sustainable change within global communities and end the cycle of poverty. Thus, the brand empowers individuals worldwide through sustainable income opportunities, micro-financing and a chance at entrepreneurship. Through the empowerment of these artisans, Enrou aims to assist its brand partners to sustainably expand their influence and global reach.
The name “Enrou” is derived from the idea of being en route toward change.