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Upcoming international congress touts San Diego real estate

When you mention you’re a resident of San Diego to someone in the Midwest or Eastern United States, they usually will say something to the effect of, “Oh, what a beautiful city. You’re so lucky to live there.” But in Europe or Asia, you might get a reaction like, “So is that near Los Angeles?”

The Greater San Diego Association of Realtors (SDAR) is hoping to change the perception of our community among international real estate investors -- everyone from the large commercial entrepreneurs to the family whose son or daughter has enrolled in one of our fine schools of higher education.

Chris Anderson, SDAR 2015 president, recently returned from MIPIM, an international real estate event held in France. With more than 21,000 attendees, only about 400 were from the United States. If that demonstrated anything, Anderson says, it is that San Diego as a metropolitan area is uniquely positioned to build relationships with real estate professionals in other countries.

A member of SDAR’s International Real Estate Committee, Michelle Serafini notes that while Miami, Chicago, and San Francisco might resonate more with international buyers, “we’re kind of like the best-kept secret.” Beyond the weather, scenery and lifestyle, as far as West Coast destinations, San Diego’s price points make it a competitive place to live, work, play and retire. We can boast forward-thinking industries, sensible tax rates, world-class colleges, distinctive communities and neighborhoods, a robust downtown and more.

Eric Caldwell, director of economic development for the city of San Diego, describes our community as having “innovation clusters” and a great place to start and invest in a business, but he notes that San Diego is probably “punching below our belt” and that we need to brand and market ourselves globally.

Real estate professionals and community planners agree that San Diego can improve its prospects of becoming a global destination by extending more direct flights to international cities, investing in improvements to infrastructure and transitioning from its image as an “old Navy town.”

2015 International Real Estate Congress – Nov. 8-11

SDAR and the Miami Association of Realtors have joined forces this year to host the International Real Estate Congress and promote these important coastal metropolitan areas as the place to do business. The Miami event takes place Nov. 8 and 9, followed immediately by the San Diego event on Nov. 10 and 11.

The congress will draw foreign investors and delegates to both communities for education, marketing and networking opportunities, an expo featuring global markets, keynote speakers and global seminars. This is an exciting opportunity for all real estate professionals to learn from and collaborate with more than 300 international investors, developers and Realtors.

If you want to get in the action, please fill out the 2015 International Real Estate Congress Interest Form at www.sdar.com/international and you’ll be contacted once registration goes live.

-Submitted by the Greater San Diego Association of Realtors.

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