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EY Entrepreneur Of The Year Awards


Mike Anderson and Jeff Lunsford

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Mike Anderson founded Tealium in 2008 and has been its chief technology officer from the beginning. Tealium is a leading tag management and data distribution company. When the company lacked funding, Anderson turned to his former colleague, Jeff Lunsford, who became an angel investor and eventually CEO. Unlike other tag management systems, Tealium’s focus is on real-time customer data. Anderson brings his innovative ideas into the company through uncommon management structuring, being a traveling sales supporting technology leader, and by teaching employees to switch roles to fill any gaps to satisfy customer needs. Lunsford uses his business mindset to build the executive leadership team, create the company strategy and bring in venture capital funding. Under Anderson and Lunsford’s leadership, Tealium has more than doubled sales year after year and expanded globally.

Mike Anderson

By spending 70 percent of his time on the road, Anderson stays closes to his customers and their needs. Anderson manages the engineering department and the client success department, which removes the usual friction between customer feature requests and the engineering road map. His goal is to create product that changes the way website marketing is performed, allowing companies to be more effective, efficient and profitable. Tealium is unique because of its ability to take in real time customer data, process the data, and provide information to the customer in a timely manner. What was once a nice-to-have solution three years ago is now a must-have for all companies running their business through Web and mobile properties.

Jeff Lunsford

Since Anderson and Lunsford met while working at WebsideStory, they use the network they originally formed there for hiring recommendations. The guys seek employees who thrive in a startup, put customers first and have the ability to be agile. Anderson leads by example, and the employee retention rate is high.

As the volume of real-time data continues to increase, the company continues to focus on additional innovative ways to capture and process all of this data. Given the “tea-lium leaves,” Anderson and Lunsford believe an IPO will be the best next step for this growing company.

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