Among La Vida Real's amenities includes an Internet lounge.
When it comes to senior housing, San Diego's La Vida Real has been singled out as a national model. Offering an extraordinary array of programs and services geared to nurturing independence and promoting wellness, the Rancho San Diego community took home the Platinum Achievement Award for a large-scale continuing care retirement community during this year's Seniors Housing Awards program hosted by the National Association of Home Builders (NAHB).
"High-tech blends with California living effortlessly," wrote judges for the competition that included properties from across the United States, Canada and as far away as Japan. The 12-member panel of architects, designers, builders and marketing professionals judged projects on how effectively they responded to the housing demands of the burgeoning 50-plus market.
Opened in Rancho San Diego last summer, the $40 million La Vida Real is a combined independent living and assisted living campus. According to developer, owner and operator Senior Resource Group (SRG), the 11-acre community's 325 apartments are nearly completely leased.
"La Vida Real is designed to dispel traditional definitions of retirement living while serving as a showcase for the latest innovations," said Michael Grust, president of San Diego-based SRG. In addition to the NAHB award, the community received the prestigious SAGE (Senior Achievement and General Excellence) "Project of the Year" award from the Seniors Housing Council.
With a focus on nurturing independence and promoting wellness for its residents, La Vida Real's amenities include an Internet lounge, movie theater, state-of-the-art fitness center, beauty salon, wellness center and intergenerational areas where family members of all ages can interact. Apartments have fully equipped kitchens, but residents also enjoy happy hour in the intimate Club Real, and dining in the Del Oro Grille, a restaurant-style dining room with an expansive menu and 12 hours of continuous service. The cumulative effect of such amenities is a lifestyle that enhances, rather than diminishes, each resident's sense of independence.
La Vida Real is conveniently located just minutes from expansive shopping centers, major freeways, libraries, parks, hospitals and even a casino. Celebrating its grand opening in October 2003, completion of La Vida Real represents a significant step toward fulfilling the requirement for senior housing called for in the Rancho San Diego master plan established in 1978.
"La Vida Real helps seniors feel comfortable and connected," said San Diego County Supervisor Dianne Jacob, whose district includes Rancho San Diego, and who proclaimed April 6, 2004, La Vida Real Day in the county. "This innovative development recognizes the important role seniors fulfill in the community by facilitating interaction and shared experiences between residents of all ages."
La Vida Real is built upon SRG's more than 15 years of pioneering excellence developing, owning and operating senior housing communities. Its first community -- La Vida Del Mar in Solana Beach (about 30 miles northwest of La Vida Real) was named "one of the very finest retirement communities in the nation" by the authors of "The 50 Best Retirement Communities in America."
More information about La Vida Real is available by calling (619) 660-5778 or by visiting the community at 11588 Via Rancho, San Diego. SRG's corporate headquarters is located at 4660 La Jolla Village Drive, Suite 725, San Diego. For more information, call (858) 552-6776; or visit www.srgseniorliving.com.
Percival is president of Scribe Communication.