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EastLake continues brisk sales of final neighborhoods

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Brisk sales continue at EastLake, a master-planned community in Chula Vista, with homes being bought as fast as they're released for sale.

A view of the clubhouse at EastLake.

"People thought that perhaps with the recent interest rate increases, sales might slow down just a little bit, but that hasn't been the case," said Bill Ostrem, president and CEO of The EastLake Co. "In fact, our homes seem to be selling faster than ever."

With the community in its final stage of development, the new homes that are selling now -- in EastLake Vistas, The Woods by EastLake and those under development in The Summit at EastLake -- are the last being offered and they are selling quickly.

"These are the last residential neighborhoods to be developed at EastLake," Ostrem added. "Back in 1986 when our first residents moved in as pioneers to a new concept of master-planned communities, we felt confident that our plan and the community would be first rate. As our plan has unfolded, adding new neighborhoods, building more parks, schools, the EastLake Business Center, retail areas and restaurants, what has really made the community outstanding is neither the plan nor our carrying it out, but the residents and the vitality they have created in EastLake. They've taken ownership of the neighborhoods, schools, community programs and events, and given the area character that no developer could plan. They provide the heartbeat of the community."

At EastLake Vistas -- one of the area's most scenic neighborhoods because of its stunning views, walking and bicycle trails, proximity to the Salt Creek Wetlands Preserve and Otay Lakes -- condominiums and homes range from the low $400,000s to more than $1 million.

The Woods by EastLake, the community's premiere neighborhood, has estate homes starting in the $800,000s and surpassing $1.5 million. Construction also is underway on many of the estate lots sold at The Gates, an enclave of 64 custom homes at The Woods by EastLake.

The Woods is distinguished by an elegant Venetian bridge at one of its entrances, with another including 76-year-old eucalyptus trees lining the street. Iron street lamps and detailed iron gates custom-crafted by artisans, beveled curbs, etched sidewalks, lush landscaping and other details add to the neighborhood's distinction and appeal.

Residents of The Woods and EastLake Vistas enjoy the use of the stately Clubhouse at The Woods, inspired by legendary architect Addison Mizner and designed by Doug Mansfield of Laguna Beach.

The 10,000-square-foot, two-story private resident clubhouse includes swimming pools, spa, a fitness room, demonstration kitchen, and formal and informal indoor and outdoor gathering areas.

In addition to the neighborhoods available at EastLake, there is office space at The EastLake Business Center, home to such notable companies as Hitachi Home Electronics, which last year moved its North American headquarters to EastLake, DNP and Leviton, among others.

Plenty of shopping and dining is available at the EastLake Village Center and the recently opened EastLake Village Marketplace and EastLake Terraces.

Soon there will be an upscale specialty retail and dining complex called Village Walk at EastLake, as well as the EastLake Design District, a 450,000-square-foot, upscale center comprising a variety of home furnishing and home decorating showrooms and retailers in one area.

Plans also are underway for The EastLake Corporate Center, which will consist of two Class A office buildings totaling approximately 170,000 square feet that will be marketed for use by professionals in the law, insurance, finance, real estate and other industries. And, the U.S. Olympic Training Center also is located at EastLake.


Vallbona Freeman is principal of CIM Inc., a La Jolla-based public relations firm.

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