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Two products allow Realtors to take charge of their Web sites

Last month, San Diego-based real estate Internet marketing company, Z57 Inc., announced the launch of two real estate Internet marketing solutions, Agent Excellence and Broker Excellence.

Both Web-based services are specifically designed for real estate industry professionals, their buyers/sellers and affiliates. With Agent Excellence a Realtor has the ability to have a personalized, high performance, all-inclusive, lead-generating Web site at an affordable cost. Boasting easy-to-manage features, Realtors now have a comprehensive, yet flexible, Web site solution. The Broker Excellence product utilizes all of the Agent Excellence benefits while also including the tools to manage multiple listings while professionally promoting Broker's agents and offices.

The two new services support complete personalization, flexibility and control with over 120 themes and 216 interchangeable custom colors, and the ability to customize every aspect of the Web site to convey branding and marketing messages.

The Marketing Control Center tracks real time Web site statistics, updates content, gathers leads and responds with automated full color e-mail campaigns.

Additional features of the Broker Excellence and Agent Excellence:

* Maximize search engine exposure for visibility in Internet search engine queries.

* Optimize visitor-to-lead conversion. Based on years of analyzed website traffic patterns, the Excellence series increases conversion rates while providing the statistics and tools to customize incentives for specific demographics.

* Provide a regional personal marketing consultant to assist in the creation and execution of a personalized Internet marketing plan.

According to the National Association of Realtors, seven out of 10 buyers use the Web as a tool to search for a home. Agent Excellence and Broker Excellence are direct results of Z57's customer-focused philosophy.

"Engaging our clients to enhance the services and products we provide them is core to our development process," said Executive Vice President Tim Johnson. "Flexibility, ease of use and a regionally focused marketing consultant comprise their recipe for success. Agent Excellence and Broker Excellence provide Realtors with a revenue generating Internet marketing machine."

Z57 Inc. is a real estate Internet marketing company based in San Diego serving thousands of real estate agents nationwide and employing 140 people. Z57 is a member of the Better Business Bureau Online. For more information call (800) 899-8148 or visit www.Z57.com.>

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