• News
  • SAN DIEGO
  • General
Spotlight

Vista revitalization efforts on track

Just east of Oceanside is the city of Vista. With Moonlight Amphitheatre and the recently renovated Avo Playhouse, this quaint city is also home to The Wave Waterpark and Rancho Buena Vista Adobe, a popular venue for weddings.

Vista was featured in the book, "50 Fabulous Places to Raise Your Family." Ranked seventh of the 50 best cities in the nation, Vista flaunts a plethora of recreational activities and an average of 340 days of sunshine per year. A total of 15 community parks can be found in Vista - six times the national average.

In January 2004, community members gathered for Renaissance Week, where they banded together to learn about and help decide the future of the Santa Fe/Mercantile Corridor. For quite sometime the city has wanted to create a plan to boost investment and help revitalize the Corridor, which consists of a majority of buildings built before 1950.

A consultant was hired in November 2003 to help determine a long-range plan for the area. Investment opportunities, building and streetscape design parameters and the creation of an Economic Development Action Plan have been addressed as well as ways to attract and retain business.

A developer workshop will be held in February to evaluate concepts that the community has expressed interest in for the Santa Fe/Mercantile Corridor. Developers and brokers will be asked how the plan can be altered to make the development successful and whether it will be successful based on the proposals and plans thus far, said Kevin Ham, director of economic development for the city of Vista.

Ham said the community is interested in more housing and that a developer panel will look at retail, office and residential space.

Vista Village, a 37-acre redevelopment project, stands adjacent to the Corridor. Three phases of the project are complete, including a 134,018-square-foot pedestrian-oriented development and 903 parking spaces, another pedestrian-oriented development with 84,500 square feet of space and 413 parking spaces and a 12-acre site containing Lowe's Home Improvement Warehouse. A Krikorian Metroplex Theatre stands as part of phase one.

Future phases will include restaurants and a mix of commercial, retail and office developments. The city of Vista is hoping that the Santa Fe/Mercantile Corridor will spur further interest in the Vista Village developments.

Construction for the Vista Business Park has been taking place since 1993, said Robin Putnam, director of community development for the city of Vista, however areas of the 1,200-acre facility are complete. Vista Business Park is located north and south of Sycamore Avenue in south Vista and is the second largest business park in North County based on acreage. Upon completion, the business park will consist of about 12.2 million square-feet of space, 650 businesses, and 19,000 employees.

Burke Development Project phases two and three break ground in January 2005, consisting of approximately 278,000 square feet of industrial condominium space, Ham said. Located at Sycamore Avenue and La Mirada Drive, these condominiums will range in size from 3,100 square feet to 26,000 square feet.

User Response
0 UserComments