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Businesses bet on success in EastLake

EastLake, Chula Vista's oldest master-planned community, continues to lure homebuyers with its family-oriented neighborhoods and many amenities.

These days, a growing number and diverse variety of businesses are also taking note of all that EastLake has to offer. Just a few of the attributes attracting them to EastLake are its healthy labor pool, proximity to Mexico for manufacturing and distribution, and residents with some of the highest median household incomes in San Diego County.

The 3,200-acre community includes 180 acres of industrial land and more than 110 acres of commercial property. The EastLake Co., the community's developer, markets land to individual builders as well as commercial, industrial and retail users.

Eager to satisfy the shopping and dining needs of EastLake's residents, retailers and restaurants have been flocking to the area for the last several years, and it's a trend that's not likely to slow down soon. By the time the community reaches build out around 2010, EastLake's population is expected to climb to 22,000, while neighboring communities will also continue to grow.

In addition, new roads and highways, like the recently completed Olympic Parkway and State route 125 - due to be finished in 2006 - are fueling retail and other business growth in EastLake by making it easier to get in and out of the area.

Since EastLake Village Center opened in 1997, several new shopping centers have sprouted in the area, and more are in the works. With the opening of EastLake Village Marketplace and EastLake Terrace, for example, area residents no longer need to venture far from home to shop at big-name retailers like Lowe's, Target, Wal-mart and Home Depot.

Another new retail complex, Village Walk at Eastlake, is slated to open in 2005 and will offer upscale shopping and dining.

Discriminating diners will have more fine cuisine options to choose from once EastLake Restaurant Row is built across from the U.S. Olympic Training Center. The project plans are currently in review and should be finalized by the end of 2005.

Late summer or early fall of 2005 will also mark the debut of the first phase of the EastLake Design District. The only design district of its kind in the South County area, it will feature a variety of home furnishing and decorating showrooms, as well as retailers and restaurants, in a pedestrian-friendly setting. Tenants will include respected names like Lane Home Furnishings and Bassett.

Stewart Keith, senior vice president of Flocke & Avoyer, the leasing agent for the EastLake Design District, says tenants are excited about the district's cohesive design and the explosive housing growth in the area. He believes the design district will serve the needs of an untapped market - the 1.3 million people now living south of Interstate 8. Currently, they must trek north to Miramar where showrooms are spread out along Miramar Road to find anything similar. As retail continues to thrive in EastLake, the community is also becoming South County's hub of high-tech, manufacturing and industrial activity. Already, world-class companies like Hitachi's North American Headquarters, DNP and Leviton are residing at the EastLake Business Center. Plans for The EastLake Corporate Center, which will consist of two Class A office buildings totaling approximately 170,000 square feet, are also moving forward. The complex will serve professionals in industries such as law, insurance, finance and real estate.

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