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Flocke & Avoyer celebrates 20th anniversary in San Diego

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Having completed nearly 3,000 transactions totaling more than $2.7 billion in retail lease and sales consideration since its inception in late 1985, San Diego-based Flocke & Avoyer Commercial Real Estate celebrates its 20-year anniversary this year.

Founded by co-principals Jim Flocke and Steve Avoyer, Flocke & Avoyer specializes in shopping center leasing and sales, tenant representation, site acquisition, and development consulting services for the retail specialty. The firm currently employs an experienced team of brokers with more than 130 years of combined experience with Flocke & Avoyer Commercial Real Estate, plus a veteran support staff.

Flocke and Avoyer worked approximately 12 years together at the downtown San Diego office of Coldwell Banker Commercial Real Estate Service (now known as CB Richard Ellis) before forming their own real estate firm. Both are graduates of the University of Southern California.

As one of San Diego's first boutique real estate firms, Flocke & Avoyer Commercial Real Estate has risen to become a leader in retail brokerage in San Diego County.

"Compared to many other major metropolitan areas, San Diego offers the ability for quality niche firms to control a sizeable percentage of the market," said Flocke.

The firm specializes in working on projects from the ground up and currently is the exclusive marketing agent for more than 100 retail centers in San Diego County, totaling more than 11 million square feet of space.

The firm has served as the leasing agent for such projects as Fenton Marketplace, a 560,000-square-foot power center in the Mission Valley area of San Diego, developed by Sudberry Properties; Carmel Mountain Plaza, a 535,000-square-foot shopping center in the Carmel Mountain Ranch area of San Diego, owned by American Assets; and La Costa Town Square, a 334,000-square-foot shopping center to be developed in the Carlsbad area by John Tworoger.

The firm also handled the original leasing for Rancho San Diego Towne Centre I-III, Rio Vista Shopping Center, Terra Nova Plaza, Eastlake Village Marketplace, Eastlake Terraces and Santee Trolley Square, among numerous others.

Looking back on the company's formation 20 years ago, Flocke and Avoyer agree much has changed in the real estate business.

"The scarcity of land and subsequent transition to urban redevelopment has forced developers to focus on building mixed-use, vertical properties," explained Avoyer. "The industry has necessarily become more aggressive and fast-paced, and deals are structured very differently today."

Added Flocke, "Twenty-plus years ago, retail sites could be tied up for years until all entitlements and anchor tenants were secured".

Flocke also said the entitlement process is vastly more complex these days and has resulted in substantially larger project development teams. The teams now may often include numerous additional specialists beyond architects and civil engineers such as archaeologists, environmental, political, public relations, and other consultants.

Flocke and Avoyer have witnessed another major change in business throughout the past 20 years: technology. The advent of computers, e-mail, cell phones, and Internet has allowed business to be conducted much more efficiently than in the 1980s.

Although much has changed since 1985, Flocke & Avoyer Commercial Real Estate still upholds its reputation as San Diego's premier retail specialist. The firm operates from its company headquarters at 3131 Camino Del Rio North, Suite 190. More information can be found at www.flockeavoyer.com.


Submitted by Flocke & Avoyer Commercial Real Estate

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